The person behind the work
Hamza Ahmad Aslam: software engineering biography
A career built one project at a time. I am Hamza Ahmad Aslam, a software engineer. My path has taken me through university, out-of-home marketing and web development. Along the way, I have kept learning by building things.
2014 - 2018
Bachelor of Software Engineering
2015 →
Building for the web
01 / My story
How I started in software development
Choosing software engineering
My parents hoped I would choose a more traditional profession. They were unsure that software could offer a stable career, but computers were what interested me. I decided to pursue that interest.
Studying while working
I worked during the day to pay for my software engineering degree while studying full-time. There was little spare time. Balancing both meant learning how to plan around deadlines and keep going when the work was difficult.
Moving from marketing technology to web development
Before the COVID-19 lockdowns, I worked on technical solutions for out-of-home marketing. When that work slowed during the pandemic, I used the time to focus more closely on full-stack web development and AI.
I built small projects and read documentation to learn the frameworks. Experienced developers helped me through the transition and into a dedicated engineering role.
My work today
Today, I develop WordPress sites, custom plugins and full-stack applications. I investigate performance problems and build tools for recurring work, including Fleet Sentinel for WordPress monitoring. The projects have grown in scope, but building and testing is still how I learn.
02 / Along the way
Career history
Roles from my career, with dates and responsibilities recorded in the portfolio.
Aug 2024 - Present
Coalition Technologies
Front-End Developer
I have worked full-time as a Front-End Developer at a US agency since August 2024. I develop and maintain client WordPress sites using custom plugins, ACF fields and front-end templates, troubleshoot performance, and handle malware removal, server hardening, DNS and email delivery fixes. I was named Employee of the Month in August 2026.
Feb 2022 - Mar 2025
Half Price Packaging
WordPress Developer
I worked as a WordPress Developer at Half Price Packaging from February 2022 to March 2025, full-time for most of that period and part-time from August to November 2023 and August 2024 to March 2025, when I mainly supported Custom Packaging Lane and Custom Stickers Factory. I reworked WordPress admin and theme components, and during my time there site performance improved 10x and traffic rose 5x based on PageSpeed Insights and Google Analytics measurements. I also removed malicious code and hardened the installation.
Aug 2023 - Nov 2023
Remote Growth Partners (client: Gallery Media Group, New York)
Web Developer
I worked full-time as a Web Developer at Remote Growth Partners from August to November 2023 on a client assignment with Gallery Media Group in New York. I resolved WordPress VIP support tickets, fixed functionality and performance issues, deployed optimized code, and worked with cross-functional teams on new features and code quality.
Jul 2023 - Aug 2023
STRABL
WordPress Developer
I built a custom WordPress plugin and WooCommerce payment gateway for STRABL’s “Try Now, Buy Later” service. The integration let shoppers try a product before paying, using PHP and the WordPress and WooCommerce APIs.
May 2021 - Jan 2022
Salsoft Technologies
Web Developer
I developed custom WordPress themes, templates and plugins at Salsoft Technologies. Caching and page-load improvements raised GTmetrix and Lighthouse scores. I also tested across browsers and carried out security audits.
Jan 2018 - May 2021
Obelisk Immersive Media
Website Project Developer
I led website development at Obelisk Immersive Media, turning mockups into interfaces with HTML, JavaScript, AJAX and JSON. I built 25 websites using Vue.js, jQuery, Three.js and CSS3, and maintained their security after launch.
Aug 2015 - Mar 2017
The Chimera Marketing
Website Developer
I worked full-time, on-site in Lahore as a Website Developer at The Chimera Marketing from August 2015 to March 2017. I developed websites, contributed to interactive media design projects, provided technical analysis, assistance and project management support, and worked on a PepsiCo project.
03 / Beyond client work
Digital art and creative work
I also make digital art with 3D environments, lighting and generative visuals. It gives me space to experiment with composition outside a project brief.
Discuss a website or software project
Tell me about the site, tool or technical problem you are working on. I will read the brief and we can work out the next step.
Tell me about your projectMessage
Ask me about your site
Tell me what is wrong or what you need built. I reply by email.
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